Maybe the “good
old days” weren’t as good as they seem to be now. Maybe it’s just the
residual effect from such a successful 2006-07 season here at the UW.
Perhaps it’s the high expectations for the football team. Whatever it
is, summer sure seems shorter now than it did back when I started in
athletic communications as a college student in
But back then there was no all-sports talk
radio and no internet and no 24-hour news cycle and no e-mail and no
instant messaging and no Blackberries or Treos and no Big Ten Network.
Life, in general, didn’t seem to be as immediate as we’ve made it in
2007. That is, however, what it is. So, that’s what we tackle each day
in our office, even through the summer months.
course, I sound like I’m complaining. I’m not. I always tell people
it’s the “good busy.” It’s the busy that comes with successful teams,
student-athletes and coaches. Is it challenging? Yes, it can be. It’s
also rewarding and what some would call a “labor of
We’ve spent our summer wrapping up the ’06-07
season, while already looking ahead to 2007-08. Our staff writes, edits
and designs all of the media/recruiting guides for our teams. We
continue to provide content for our web site. We answer requests from
various constituencies (media, general public, staff). We are preparing
game programs for the upcoming seasons. We also attend our annual
College Sports Information Directors of America (CoSIDA) Workshop. This
year it was held in San Diego. One of our staff members, Tam Flarup,
was inducted into the CoSIDA Hall of Fame and our two basketball game
programs (men’s and women’s) both were judged “Best in the Nation,” in
CoSIDA’s publications contests. So, it was an enjoyable and productive
trip for the Wisconsin contingent!
Our staff also
took vacations to places like the Upper Peninsula of Michigan; Rehoboth
Beach, Delaware; Long Island, N.Y. and California. Everyone has
returned now, however, and we’re focused on our fast-approaching fall
sports seasons. Hope to see you here in town this coming school