UW Health Sports Medicine 
We've got some suggestions for you ...

We've got some suggestions for you ...

Justin Doherty (Assistant AD for Communications)

Looking for something to read? You’ve come to the right place.

I decided to survey the staff here at UW Athletics to see what everyone is/was reading this summer. I asked for titles, authors and an optional comment or two on the book(s).

Thirty-two staff members from all across the department – coaches, administrators, support staff – responded with a WIDE variety of reading material. If you’re looking for a book to read, I’d be surprised if you couldn’t find something here.

I’ve broken this down into three parts. I’ll list some today (Monday), some more on Tuesday and the rest on Wednesday. You’ll see our staff member’s name and department followed by the book title(s) and author. Staff member comments are in parentheses. Enjoy!

Jesse Lyons, Web Site Services
"A Few Seconds of Panic" by Stefan Fatsis
(A sports reporter for the Wall Street Journal tries to make the Denver Broncos as a kicker)

Kevin Kluender, Marketing
"All Marketers Are Liars" by Seth Godin
(Telling a good story about your product is just as or even more important than the attributes of the product or service you are selling)

"The Man Watching" by Tim Crothers
(Anson Dorrance, the women's soccer coach at North Carolina, spoke at a conference I attended this summer and presented us with his biography. Unique perspectives on leadership and getting the most out of his team)

"Chasing Cool" by Noah Kerner and Gene Pressman
(Discusses why some products or brands have the "it" factor and others do not)

Charlie Partridge, Assistant Football Coach
“One For The Money” by Janet Evanovich
(An entertaining story about a VERY inexperienced bounty hunter)

Vince Sweeney, Senior Associate Athletic Director
"The New Rules of Marketing and PR" By David Meerman Scott
 (Lots of good stuff about the fast-changing world of marketing and communications. Filled with ideas and concepts that are applicable to what we're trying to do put in practice here in the Wisconsin Athletic Department. Also read Scott's earlier book, "Cashing in with Content" about companies that are taking advantage of the internet by loading up their sites with news and information that consumers want and need)

Lisa Clemmons, Purchasing Agent
“Double Cross” by James Patterson
(The most recent in the Alex Cross detective series. I was a bit disappointed in the ending but it left it open for the next in line in the series)

“Superstition” by Karen Robards

“The Sorceress” by Lisa Jackson (third in a series)

NOTE: Lisa says she’s looking forward to the third and final book by Nora Roberts in her Sign of Seven trilogy which comes out in November.

Nancy Graff Schultz, Human Resources
"The Last Lecture" by Randy Pausch
(A great book that gives you a lot to think about)

Toni O’Keefe, Learning Specialist at the Fetzer-Kohl Academic Center
"Absolutely True Diary of a Part-Time Indian" by Sherman Alexie
(It’s written for young adults, but Alexie's work is amazing at any age)

"Peace Like a River" by Leif Enger
(Touching story about a young boy, his precocious sister, and their gifted father)

"King Leopold's Ghost" by Adam Hochschild
(Not for those with weak stomachs, Hochschild revisits the legacy Leopold left on the Congo)

Jim Eisenmann, Technical Services
"The Rider of the Ruby Hills" by Louis L'Amour
(A collection of three of L'Amour's short novels, some of his earlier work)

"The Eighteen-Year-Old Replacement" by Richard Kingsbury
(The unvarnished experiences of an 18 year old kid in combat during World War II)

"The Wicked Wit of Benjamin Franklin" by Mark Shulman
(Hilarious collection of some of Franklin's most biting observations)

Anne Franken, Program Assistant in Athletic Communications
“Loving Frank” by Nancy Horan  
(Historical novel about Frank Lloyd Wright and Mamah Borthwick Cheney's scandalous relationship as they leave their spouses/children behind)

"Three Cups of Tea: One Man's Mission to Promote Peace...One School at a Time" by Greg Mortenson and David Oliver Relin
(Mortenson's failure to climb K2 led to his commitment to build over 50 schools in rural Pakistan and Afghanistan)

Lee Dicklitch, Event Manager
"The Audacity of Hope" by Barack Obama

“In the Arena: The NCAA’s First Century” by Joe Crowley
(very interesting quick read about the history of the NCAA)

"Quiet Strength" by Tony Dungy
(great book about life by Indianapolis Colts head football coach)

Sarah Adams, Assistant Ticket Director
"Something Borrowed" by Emily Griffin
(Backstabbing and betrayal at its best!)
 
"Something Blue" by Emily Griffin
(Weddings and babies all wrapped into one)


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